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Adidas

Athletic WearGermanyFounded 1949adidas.com

Global sportswear brand competing in footwear, apparel, and accessories.

/10
Preliminary BPI
#433 by Data
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Score Breakdown

Category Scores

Reach84.3
Connection80.0
Financial Strength70.4
Relevance19.1
Affinity70.6
Momentum18.9
Presence77.7
Activation61.7
Community50.0
Heritage82.2

Industry Position

#9 in Athletic Wear75 points behind Nike
606 BPS681 BPS (Nike)

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