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Aldi

RetailGermanyFounded 1946aldi.com

German discount supermarket chain expanding aggressively in US and UK.

/10
Preliminary BPI
#1952 by Data
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Score Breakdown

Category Scores

Reach56.9
Connection36.0
Financial Strength52.5
Relevance6.3
Affinity77.9
Momentum18.9
Presence77.1
Activation52.5
Community50.0
Heritage82.9

Industry Position

#56 in Retail221 points behind Amazon
480 BPS701 BPS (Amazon)

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