A

Alibaba

RetailChinaFounded 1999alibaba.com

Chinese e-commerce and cloud computing giant serving global markets.

/10
Preliminary BPI
#568 by Data
0 of 50 votes to unlock BPI Rank
How people are ranking this
0 votes
No ranks yet. Be the first →
50 more weighted votes to unlock BPI Rank for this brand.

Score Breakdown

Category Scores

Reach73.3
Connection36.0
Financial Strength79.9
Relevance45.3
Affinity73.3
Momentum15.8
Presence72.6
Activation55.2
Community50.0
Heritage62.8

Industry Position

#6 in Retail109 points behind Amazon
592 BPS701 BPS (Amazon)

Compare Alibaba

See how Alibaba stacks up against any other brand in the index.

More in Retail