B
Barbie
Barbie — Movies & TV Franchises brand.
—/10
Preliminary BPI
#447 by Data
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Score Breakdown
Category Scores
Reach78.4
Connection100.0
Financial Strength67.4
Relevance20.8
Affinity79.6
Momentum17.9
Presence84.2
Activation54.1
Community50.0
Heritage26.1
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