BMW

AutomotiveGermanyFounded 1916bmw.com

Premium automotive brand offering luxury vehicles, motorcycles, and financial services.

—/10

Preliminary BPI

#685 by Data

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Score Breakdown

Reach76.1

Connection76.0

Financial Strength77.3

Relevance5.8

Affinity72.6

Momentum16.9

Presence84.6

Activation51.3

Community50.0

Heritage88.8

#7 in Automotive54 points behind Maruti Suzuki

580 BPS634 BPS (Maruti Suzuki)

See how BMW stacks up against any other brand in the index.