B
BT Group
British telecom incumbent providing broadband, mobile, and enterprise networking services.
—/10
Preliminary BPI
#1705 by Data
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Score Breakdown
Category Scores
Reach49.8
Connection24.0
Financial Strength68.3
Relevance42.6
Affinity64.6
Momentum16.0
Presence66.5
Activation34.7
Community50.0
Heritage98.0
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