B
Buick
GM's near-luxury brand repositioning with modern SUVs and a strong Chinese market presence.
—/10
Preliminary BPI
#2226 by Data
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Score Breakdown
Category Scores
Reach45.3
Connection28.0
Financial Strength85.4
Relevance2.8
Affinity62.6
Momentum17.1
Presence69.8
Activation31.8
Community50.0
Heritage90.9
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