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Diageo
British multinational beverage company and world's largest producer of spirits, owning Guinness, Smirnoff, and Johnnie Walker.
—/10
Preliminary BPI
#2124 by Data
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Score Breakdown
Category Scores
Reach42.1
Connection36.0
Financial Strength70.6
Relevance8.0
Affinity73.3
Momentum17.0
Presence72.2
Activation51.6
Community50.0
Heritage64.1
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