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Dollar General
American discount retailer with over 19,000 stores focused on rural and low-income communities.
—/10
Preliminary BPI
#2209 by Data
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Score Breakdown
Category Scores
Reach49.1
Connection20.0
Financial Strength78.6
Relevance4.7
Affinity68.2
Momentum17.9
Presence64.8
Activation38.5
Community50.0
Heritage84.4
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