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Equity Bank

Consumer BankingKenyaFounded 1984equitybankgroup.com

Kenya's largest bank by customer base, serving over 18 million customers across six East African countries.

/10
Preliminary BPI
#1413 by Data
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Score Breakdown

Category Scores

Reach36.5
Connection50.0
Financial Strength68.0
Relevance45.5
Affinity76.7
Momentum19.6
Presence70.8
Activation40.1
Community50.0
Heritage70.9

Industry Position

#28 in Consumer Banking149 points behind Ant Group
520 BPS669 BPS (Ant Group)

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