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Five Below
Discount retailer targeting teens and pre-teens with trend-right products.
—/10
Preliminary BPI
#2012 by Data
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Score Breakdown
Category Scores
Reach43.0
Connection56.0
Financial Strength68.0
Relevance1.6
Affinity76.4
Momentum19.2
Presence77.5
Activation44.3
Community50.0
Heritage60.7
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