H
Hakuhodo
Japan's second-largest advertising agency, known for sei-katsu-sha (consumer insight) approach.
—/10
Preliminary BPI
#2370 by Data
0 of 50 votes to unlock BPI Rank
How people are ranking this
0 votes
No ranks yet. Be the first →
50 more weighted votes to unlock BPI Rank for this brand.
Score Breakdown
Category Scores
Reach33.2
Connection20.0
Financial Strength71.3
Relevance19.6
Affinity70.9
Momentum17.4
Presence70.4
Activation25.8
Community50.0
Heritage92.1
Industry Position
#49 in News & Publishing209 points behind National Geographic
443 BPS652 BPS (National Geographic)
Compare Hakuhodo
See how Hakuhodo stacks up against any other brand in the index.