H
Harry Potter
Warner-Bros-administered fantasy franchise spanning novels, films, games and theme parks.
—/10
Preliminary BPI
#1238 by Data
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Score Breakdown
Category Scores
Reach68.7
Connection72.0
Financial Strength39.0
Relevance37.1
Affinity65.9
Momentum16.8
Presence71.0
Activation61.7
Community50.0
Heritage64.1
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