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Hyundai

AutomotiveSouth KoreaFounded 1967hyundai.com

South Korean automaker with strong value proposition and growing EV lineup.

/10
Preliminary BPI
#1187 by Data
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Score Breakdown

Category Scores

Reach67.4
Connection48.0
Financial Strength78.6
Relevance7.8
Affinity69.4
Momentum18.5
Presence80.8
Activation46.0
Community50.0
Heritage77.2

Industry Position

#21 in Automotive100 points behind Maruti Suzuki
534 BPS634 BPS (Maruti Suzuki)

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