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Johnnie Walker
World's best-selling Scotch whisky brand with a range from Red Label to Blue Label.
—/10
Preliminary BPI
#1142 by Data
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Score Breakdown
Category Scores
Reach54.9
Connection44.0
Financial Strength75.2
Relevance29.2
Affinity72.5
Momentum17.2
Presence73.0
Activation41.8
Community50.0
Heritage100.0
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