K
KDDI
Japanese telecommunications operator running the au mobile brand, Japan's second-largest carrier.
—/10
Preliminary BPI
#1221 by Data
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Score Breakdown
Category Scores
Reach53.7
Connection24.0
Financial Strength77.9
Relevance42.6
Affinity74.5
Momentum17.4
Presence74.2
Activation36.7
Community50.0
Heritage62.1
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