L
Los Angeles Lakers
17-time NBA champions — Kobe, Magic, Shaq, LeBron.
—/10
Preliminary BPI
#10 by Data
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Score Breakdown
Category Scores
Reach72.8
Connection100.0
Financial Strength62.6
Relevance98.4
Affinity96.1
Momentum18.0
Presence75.8
Activation46.6
Community50.0
Heritage82.6
Industry Position
#4 in Sports Teams3 points behind Michigan Wolverines
735 BPS738 BPS (Michigan Wolverines)
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