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Macy's
Iconic American department store chain known for its Thanksgiving Day Parade and Herald Square flagship.
—/10
Preliminary BPI
#2033 by Data
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Score Breakdown
Category Scores
Reach57.4
Connection30.0
Financial Strength72.0
Relevance3.1
Affinity64.3
Momentum16.9
Presence67.3
Activation43.5
Community50.0
Heritage96.7
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