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McDonald's
Restaurants & QSRUnited StatesFounded 1940
McDonald's — Restaurants & QSR brand.
—/10
Preliminary BPI
#115 by Data
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Score Breakdown
Category Scores
Reach84.3
Connection100.0
Financial Strength72.5
Relevance24.9
Affinity90.1
Momentum18.2
Presence76.6
Activation64.0
Community50.0
Heritage84.2
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