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MINI
British-designed premium small car brand owned by BMW, known for go-kart handling.
—/10
Preliminary BPI
#1676 by Data
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Score Breakdown
Category Scores
Reach55.9
Connection50.0
Financial Strength82.9
Relevance1.8
Affinity68.7
Momentum16.7
Presence74.2
Activation38.8
Community50.0
Heritage79.6
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