NASCAR

Sports LeaguesUnited StatesFounded 1948nascar.com

America's premier stock car racing series and one of the most popular motorsports brands.

—/10

Preliminary BPI

#869 by Data

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Score Breakdown

Reach59.8

Connection60.0

Financial Strength43.3

Relevance65.7

Affinity73.1

Momentum17.0

Presence75.2

Activation38.8

Community50.0

Heritage82.4

#47 in Sports Leagues150 points behind UFC

561 BPS711 BPS (UFC)

See how NASCAR stacks up against any other brand in the index.