N
NBA
Professional basketball league with strong global appeal and digital innovation.
—/10
Preliminary BPI
#475 by Data
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Score Breakdown
Category Scores
Reach80.5
Connection100.0
Financial Strength42.4
Relevance25.6
Affinity79.7
Momentum18.7
Presence83.0
Activation62.7
Community50.0
Heritage82.9
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