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Oakley

Athletic WearUnited StatesFounded 1975oakley.com

Performance eyewear and sport apparel brand, owned by EssilorLuxottica.

/10
Preliminary BPI
#1873 by Data
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Score Breakdown

Category Scores

Reach56.8
Connection76.0
Financial Strength37.9
Relevance14.7
Affinity70.6
Momentum18.4
Presence76.1
Activation49.3
Community50.0
Heritage74.5

Industry Position

#46 in Athletic Wear194 points behind Nike
487 BPS681 BPS (Nike)

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