P
Patron
Premium tequila brand that made small-batch craft tequila mainstream worldwide.
—/10
Preliminary BPI
#2612 by Data
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Score Breakdown
Category Scores
Reach44.8
Connection44.0
Financial Strength38.7
Relevance11.5
Affinity69.3
Momentum17.3
Presence69.3
Activation36.4
Community50.0
Heritage68.6
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