R
Rakuten
Japanese e-commerce and fintech conglomerate with a loyalty points ecosystem.
—/10
Preliminary BPI
#1277 by Data
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Score Breakdown
Category Scores
Reach58.5
Connection36.0
Financial Strength72.1
Relevance37.5
Affinity71.7
Momentum17.6
Presence69.4
Activation36.9
Community50.0
Heritage64.1
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