R
Ram
American truck brand competing in the full-size pickup segment with the Ram 1500.
—/10
Preliminary BPI
#1264 by Data
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Score Breakdown
Category Scores
Reach54.6
Connection50.0
Financial Strength81.3
Relevance23.8
Affinity72.3
Momentum17.7
Presence71.0
Activation45.0
Community50.0
Heritage53.4
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