SoFi

Consumer BankingUnited StatesFounded 2011sofi.com

American online personal finance company offering banking, lending, and investing services.

—/10

Preliminary BPI

#2096 by Data

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Score Breakdown

Reach50.7

Connection40.0

Financial Strength68.1

Relevance3.6

Affinity69.8

Momentum21.8

Presence74.0

Activation44.4

Community50.0

Heritage52.3

#75 in Consumer Banking202 points behind Ant Group

467 BPS669 BPS (Ant Group)

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