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Southwest Airlines
Beloved low-cost carrier known for no baggage fees, no change fees, and friendly service.
—/10
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#1124 by Data
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Score Breakdown
Category Scores
Reach60.6
Connection50.0
Financial Strength76.9
Relevance18.6
Affinity75.2
Momentum18.2
Presence72.2
Activation44.8
Community50.0
Heritage77.2
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