Rankings/Destinations/Tourism New Zealand
T

Tourism New Zealand

DestinationsNew ZealandFounded 1901newzealand.com

The national tourism agency of New Zealand, famous for the "100% Pure New Zealand" campaign.

—/10
Preliminary BPI
#2473 by Data
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Score Breakdown

Category Scores

Reach32.5
Connection68.0
Financial Strength29.1
Relevance50.0
Affinity40.0
Momentum17.9
Presence72.9
Activation42.0
Community50.0
Heritage91.2

Industry Position

#4 in Destinations28 points behind Visit Las Vegas
428 BPS456 BPS (Visit Las Vegas)

Compare Tourism New Zealand

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