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Under Armour
Athletic performance apparel, footwear, and accessories brand.
—/10
Preliminary BPI
#1865 by Data
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Score Breakdown
Category Scores
Reach64.9
Connection56.0
Financial Strength64.4
Relevance1.5
Affinity65.4
Momentum16.5
Presence72.3
Activation44.8
Community50.0
Heritage64.8
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