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Wayfair
Online furniture and home goods retailer offering millions of products.
—/10
Preliminary BPI
#2353 by Data
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Score Breakdown
Category Scores
Reach53.5
Connection30.0
Financial Strength68.6
Relevance3.1
Affinity60.4
Momentum17.3
Presence67.8
Activation48.0
Community50.0
Heritage60.7
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