Westpac

Consumer BankingAustraliaFounded 1817westpac.com.au

Australia's oldest bank and one of the "Big Four" banking institutions.

—/10

Preliminary BPI

#1664 by Data

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Score Breakdown

Reach39.2

Connection24.0

Financial Strength77.0

Relevance36.4

Affinity74.0

Momentum17.3

Presence69.4

Activation35.3

Community50.0

Heritage100.0

#45 in Consumer Banking166 points behind Ant Group

503 BPS669 BPS (Ant Group)

See how Westpac stacks up against any other brand in the index.