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Allstate

InsuranceUnited StatesFounded 1931allstate.com

Allstate — Insurance brand.

—/10
Preliminary BPI
#990 by Data
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Score Breakdown

Category Scores

Reach58.3
Connection46.0
Financial Strength73.4
Relevance40.0
Affinity72.6
Momentum17.8
Presence63.8
Activation44.1
Community50.0
Heritage86.1

Industry Position

#11 in Insurance74 points behind Discovery
551 BPS625 BPS (Discovery)

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