Rankings/Insurance

Insurance Power Rankings

48 brands competing for dominance in insurance.

UnitedHealthcare is only 8 points behind Discovery — will they close the gap?

2nd
U

UnitedHealthcare

Insurance

617

Brand Power Score

#— by BPI

1st
D

Discovery

Insurance

625

Brand Power Score

#— by BPI

3rd
S

State Farm

Insurance

615

Brand Power Score

#— by BPI

#385#4 in cat.
P
Progressive		612
#429#5 in cat.
G
GEICO		607
#541#6 in cat.
P
Ping An Insurance		594
#727#7 in cat.
C
China Life Insurance		575
#877#8 in cat.
L
Lloyd’s of London		560
#910#9 in cat.
K
Kaiser Permanente		557
#919#10 in cat.
T
Tokio Marine		556
#991#11 in cat.
A
Allstate		551
#992#12 in cat.
C
Chubb		551
#1131#13 in cat.
L
Liberty Mutual		539
#1162#14 in cat.
N
Nationwide		537
#1201#15 in cat.
A
Anthem		534
#1240#16 in cat.
U
USAA		532
#1254#17 in cat.
F
Farmers Insurance		531
#1277#18 in cat.
A
Aflac		529
#1301#19 in cat.
S
Swiss Re		527
#1318#20 in cat.
B
Blue Cross Blue Shield		526
#1548#21 in cat.
P
PICC		511
#1565#22 in cat.
M
Munich Re		510
#1577#23 in cat.
T
Tryg		509
#1605#24 in cat.
M
MetLife		507
#1625#25 in cat.
I
Intact Financial		506
#1663#26 in cat.
T
Travelers		503
#1702#27 in cat.
O
Old Mutual		500
#1720#28 in cat.
A
Allianz		499
#1727#29 in cat.
A
AXA		499
#1730#30 in cat.
D
Dai-ichi Life		499
#1781#31 in cat.
A
Admiral Group		495
#1809#32 in cat.
M
Manulife		492
#1850#33 in cat.
H
Hiscox		489
#1946#34 in cat.
O
Oscar Health		481
#1966#35 in cat.
L
Legal & General		479
#1985#36 in cat.
Z
Zurich Insurance		477
#2004#37 in cat.
G
Generali		475
#2054#38 in cat.
S
Sun Life Financial		470
#2060#39 in cat.
L
Lemonade		470
#2172#40 in cat.
P
Prudential		461
#2319#41 in cat.
A
Aviva		449
#2359#42 in cat.
R
Root Insurance		444
#2378#43 in cat.
S
Storebrand		441
#2413#44 in cat.
H
Hippo		437
#2481#45 in cat.
N
NN Group		427
#2610#46 in cat.
M
Mubadala		418
#2629#47 in cat.
M
Markel Group		417
#3025#48 in cat.
i
illimity		337
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