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Anthem

InsuranceUnited StatesFounded 1944anthem.com

Anthem — Insurance brand.

/10
Preliminary BPI
#1208 by Data
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Score Breakdown

Category Scores

Reach58.0
Connection50.0
Financial Strength74.3
Relevance34.2
Affinity65.3
Momentum17.7
Presence64.2
Activation43.6
Community50.0
Heritage83.3

Industry Position

#15 in Insurance91 points behind Discovery
534 BPS625 BPS (Discovery)

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