A
Atlanta Hawks
Southeast Division franchise, 1958 champions.
—/10
Preliminary BPI
#1295 by Data
0 of 50 votes to unlock BPI Rank
How people are ranking this
0 votes
No ranks yet. Be the first →
50 more weighted votes to unlock BPI Rank for this brand.
Score Breakdown
Category Scores
Reach59.8
Connection56.0
Financial Strength58.8
Relevance19.0
Affinity82.0
Momentum17.9
Presence71.1
Activation46.8
Community50.0
Heritage82.9
Industry Position
#250 in Sports Teams210 points behind Michigan Wolverines
528 BPS738 BPS (Michigan Wolverines)
Compare Atlanta Hawks
See how Atlanta Hawks stacks up against any other brand in the index.