Rankings/Insurance/Blue Cross Blue Shield
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Blue Cross Blue Shield

InsuranceUnited StatesFounded 1929bcbs.com

Blue Cross Blue Shield — Insurance brand.

/10
Preliminary BPI
#1303 by Data
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Score Breakdown

Category Scores

Reach59.1
Connection46.0
Financial Strength74.4
Relevance27.1
Affinity68.6
Momentum17.7
Presence64.8
Activation40.7
Community50.0
Heritage86.5

Industry Position

#19 in Insurance98 points behind Discovery
527 BPS625 BPS (Discovery)

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