B
Blue Cross Blue Shield
Blue Cross Blue Shield — Insurance brand.
—/10
Preliminary BPI
#1303 by Data
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Score Breakdown
Category Scores
Reach59.1
Connection46.0
Financial Strength74.4
Relevance27.1
Affinity68.6
Momentum17.7
Presence64.8
Activation40.7
Community50.0
Heritage86.5
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