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Boohoo

Fashion & ApparelUnited KingdomFounded 2006boohoo.com

Boohoo — Fashion & Apparel brand.

/10
Preliminary BPI
#575 by Data
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Score Breakdown

Category Scores

Reach71.7
Connection100.0
Financial Strength68.8
Relevance25.1
Affinity74.3
Momentum18.7
Presence73.2
Activation47.7
Community50.0
Heritage57.4

Industry Position

#5 in Fashion & Apparel17 points behind Levi’s
592 BPS609 BPS (Levi’s)

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