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Primark

Fashion & ApparelIrelandFounded 1969primark.com

Primark — Fashion & Apparel brand.

/10
Preliminary BPI
#535 by Data
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Score Breakdown

Category Scores

Reach73.3
Connection96.0
Financial Strength69.2
Relevance20.0
Affinity76.2
Momentum18.7
Presence72.1
Activation51.3
Community50.0
Heritage76.6

Industry Position

#3 in Fashion & Apparel14 points behind Levi’s
595 BPS609 BPS (Levi’s)

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