B
Brand USA
Public–private partnership that markets the United States as a travel destination to international visitors.
—/10
Preliminary BPI
#2980 by Data
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Score Breakdown
Category Scores
Reach29.2
Connection36.0
Financial Strength29.4
Relevance50.0
Affinity37.3
Momentum17.8
Presence68.0
Activation29.7
Community50.0
Heritage53.4
Industry Position
#360 in Destinations86 points behind Visit Las Vegas
370 BPS456 BPS (Visit Las Vegas)
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