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Calvin Klein

Fashion & ApparelUnited StatesFounded 1968calvinklein.com

Calvin Klein — Fashion & Apparel brand.

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Preliminary BPI
#681 by Data
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Score Breakdown

Category Scores

Reach70.4
Connection100.0
Financial Strength69.2
Relevance19.5
Affinity68.6
Momentum18.7
Presence73.7
Activation50.8
Community50.0
Heritage76.9

Industry Position

#14 in Fashion & Apparel28 points behind Levi’s
581 BPS609 BPS (Levi’s)

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