C
Charlotte Hornets
Michael Jordan's former franchise.
—/10
Preliminary BPI
#1366 by Data
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Score Breakdown
Category Scores
Reach59.5
Connection66.0
Financial Strength61.0
Relevance11.1
Affinity82.5
Momentum17.9
Presence73.4
Activation45.0
Community50.0
Heritage69.1
Industry Position
#265 in Sports Teams214 points behind Michigan Wolverines
524 BPS738 BPS (Michigan Wolverines)
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