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Chipotle

Restaurants & QSRUnited StatesFounded 1993chipotle.com

Fast-casual Mexican restaurant chain known for fresh ingredients and customization.

/10
Preliminary BPI
#795 by Data
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Score Breakdown

Category Scores

Reach67.0
Connection84.0
Financial Strength73.3
Relevance7.6
Affinity76.8
Momentum19.2
Presence76.2
Activation58.1
Community50.0
Heritage66.5

Industry Position

#20 in Restaurants & QSR120 points behind Starbucks
567 BPS687 BPS (Starbucks)

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