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Colgate
Oral care and personal care brand with global market leadership in toothpaste.
—/10
Preliminary BPI
#377 by Data
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Score Breakdown
Category Scores
Reach57.4
Connection20.0
Financial Strength72.3
Relevance80.4
Affinity77.3
Momentum18.0
Presence76.5
Activation53.2
Community50.0
Heritage100.0
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