Beauty & Personal Care Power Rankings
50 brands competing for dominance in beauty & personal care.
L’Oréal Paris is only 14 points behind Gillette — will they close the gap?
#438#4 in cat. | N NYX Cosmetics | 606 |
#451#5 in cat. | C Cetaphil | 605 |
#463#6 in cat. | K Kiehl’s | 604 |
#467#7 in cat. | S Shiseido | 603 |
#473#8 in cat. | N Nivea | 602 |
#487#9 in cat. | S SK-II | 600 |
#520#10 in cat. | C Clinique | 597 |
#526#11 in cat. | S Sephora | 596 |
#536#12 in cat. | A Aveeno | 595 |
#551#13 in cat. | M MAC Cosmetics | 594 |
#563#14 in cat. | C Charlotte Tilbury | 593 |
#580#15 in cat. | L La Mer | 591 |
#581#16 in cat. | H Herbal Essences | 591 |
#594#17 in cat. | R Rare Beauty | 590 |
#595#18 in cat. | K Kylie Cosmetics | 590 |
#596#19 in cat. | L Laneige | 590 |
#605#20 in cat. | B Benefit Cosmetics | 589 |
#612#21 in cat. | F Fenty Beauty | 588 |
#613#22 in cat. | I Innisfree | 588 |
#724#23 in cat. | D Drunk Elephant | 576 |
#759#24 in cat. | T Too Faced | 572 |
#776#25 in cat. | M Morphe | 570 |
#824#26 in cat. | U Urban Decay | 565 |
#836#27 in cat. | N NARS | 564 |
#837#28 in cat. | S Smashbox | 564 |
#884#29 in cat. | M Maybelline | 559 |
#898#30 in cat. | C CeraVe | 558 |
#904#31 in cat. | D Dove | 557 |
#916#32 in cat. | O Old Spice | 556 |
#924#33 in cat. | T Tatcha | 556 |
#958#34 in cat. | T The Ordinary | 553 |
#1064#35 in cat. | B Bath & Body Works | 544 |
#1105#36 in cat. | U Ulta Beauty | 541 |
#1147#37 in cat. | A Amore Pacific | 538 |
#1333#38 in cat. | O Olay | 525 |
#1372#39 in cat. | A Axe | 523 |
#1389#40 in cat. | G Garnier | 522 |
#1390#41 in cat. | P Pantene | 522 |
#1391#42 in cat. | N Natura &Co | 522 |
#1468#43 in cat. | E Estee Lauder | 516 |
#1470#44 in cat. | N Neutrogena | 516 |
#1471#45 in cat. | H Head & Shoulders | 516 |
#1485#46 in cat. | B Beiersdorf | 515 |
#1849#47 in cat. | N Nykaa | 489 |
#2119#48 in cat. | O Olaplex | 465 |
#2215#49 in cat. | G Glossier | 458 |
#2787#50 in cat. | R Revlon | 397 |