D
Dallas Cowboys
America's Team — most valuable franchise in global sports.
—/10
Preliminary BPI
#60 by Data
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Score Breakdown
Category Scores
Reach71.0
Connection100.0
Financial Strength62.9
Relevance74.6
Affinity89.4
Momentum17.9
Presence78.2
Activation47.6
Community50.0
Heritage79.3
Industry Position
#33 in Sports Teams50 points behind Michigan Wolverines
688 BPS738 BPS (Michigan Wolverines)
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