D
Detroit Lions
Motor City franchise, 2024 NFC North champions.
—/10
Preliminary BPI
#576 by Data
0 of 50 votes to unlock BPI Rank
How people are ranking this
0 votes
No ranks yet. Be the first →
50 more weighted votes to unlock BPI Rank for this brand.
Score Breakdown
Category Scores
Reach64.4
Connection100.0
Financial Strength59.5
Relevance27.0
Affinity84.7
Momentum17.9
Presence74.4
Activation47.0
Community50.0
Heritage86.3
Industry Position
#162 in Sports Teams146 points behind Michigan Wolverines
592 BPS738 BPS (Michigan Wolverines)
Compare Detroit Lions
See how Detroit Lions stacks up against any other brand in the index.