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Dickies

Fashion & ApparelUnited StatesFounded 1922dickies.com

Dickies — Fashion & Apparel brand.

/10
Preliminary BPI
#812 by Data
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Score Breakdown

Category Scores

Reach68.4
Connection100.0
Financial Strength67.9
Relevance11.2
Affinity69.9
Momentum18.5
Presence73.4
Activation47.8
Community50.0
Heritage87.8

Industry Position

#21 in Fashion & Apparel43 points behind Levi’s
566 BPS609 BPS (Levi’s)

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