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Discover Northern Ireland
Tourism NI — Northern Ireland's tourism board.
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Preliminary BPI
#2516 by Data
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Score Breakdown
Category Scores
Reach38.3
Connection56.0
Financial Strength29.7
Relevance50.0
Affinity38.5
Momentum17.8
Presence73.0
Activation42.6
Community50.0
Heritage82.4
Industry Position
#25 in Destinations31 points behind Visit Las Vegas
425 BPS456 BPS (Visit Las Vegas)
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