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Douyin

Social MediaChinaFounded 2016douyin.com

Chinese version of TikTok, dominant short-video platform with over 700 million daily users.

/10
Preliminary BPI
#79 by Data
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Score Breakdown

Category Scores

Reach99.7
Connection100.0
Financial Strength43.7
Relevance53.3
Affinity83.6
Momentum22.3
Presence84.3
Activation60.9
Community50.0
Heritage45.2

Industry Position

#3 in Social Media76 points behind Meta
677 BPS753 BPS (Meta)

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